Our Story

Social Impact Lab (SIMLab) began life as a non-profit with a mission to lower barriers to social change through mobile. SIMLab was the institutional home of the FrontlineSMS project, a suite of software that helps organizations build services with text messages. With more than 250,000 downloads in 199 territories, FrontlineSMS helps tens of thousands of organizations reach tens of millions of people using SMS, customizing and owning their own content, engagement, and relationships in sectors ranging from health, to financial services, to conservation.

For eight years, in addition to building and supporting FrontlineSMS, SIMLab staff provided support and advice to organizations using the software, and built a reputation as frank and thoughtful discussants in the ICT for Development (ICT4D) space. Between 2006 and 2014, our work transcended sector and geographic borders, enabling us to develop broadly applicable lessons about how technology implementations in the last mile ought to work. SIMLab’s impact has been recognized by the NGO community at large: in 2013, the Global Journal named us the #1 Tech NGO in the world, and we received a Google Impact Award jointly with Landesa. In 2011, SIMLab was awarded the Curry Stone Design Prize.

We’ve learned that getting the technology up and running is only a small part of what makes a successful project: issues like impact measurement, managing risk, sustainable rollout, and effective messaging end up being critical. We’ve also learned that systems design is as much about philosophy as technology and that strong relationships are the bedrock of both approaches. We have contributed to important ICT4D (ICT for development) and M4D (mobile for development) debates, as those sectors arguably approach the twilight of a phase characterized by pilot projects and proof-of-concept systems, with few methodologies sufficient to evidence impact, and with donors continuing to prioritize new, implementation-focused, sector-specific ideas.

In 2014, the team spun out FrontlineSMS as a for-profit to enable an expansion of our practice to cover work beyond implementing SMS and the Frontline tool set. Our strategies since then have focussed on several core programmatic and operational themes; implementation support; learning; policy and advocacy; communications; business development; and operations.

Our work on crisis and humanitarian response has included supporting projects in Somaliland and Kenya; developing rapid mobile communications assessments and advising on the use of mobile cash and responsible data in humanitarian programming; longstanding and active participation in the Communicating with Disaster-Affected Communities (CDAC) Network and the Humanitarian Innovation Fund Grants Committee; participation in many roundtables, workshops and events. In the US, our work since 2014 has included services triage for older people in the DC area; access to legal services in the Bay Area; and advocating for inclusive technology approaches in the US and Australia to national networks of non-profit organizations.

Our Principles

Do No Harm

‘The wellbeing of the people we are trying to help must be the focus of our efforts to help them.

In other words, the cure must not be worse than the disease and the intervention must not destroy (or harm) that which it is meant to help.

Wellbeing is not some brief thing that exists only in the moment we offer assistance. It is not a photograph of a school or a rebuilt house or a successful surgery or of feeding a child. Adhering to the principle of “do no harm” demands that we consider their wellbeing apart from and beyond our intervention.’
- From Principle To Practice, A User’s Guide to Do No Harm - CDA Learning Projects

Bear Witness

We will engage with relevant partners, persons, or organizations to call attention to and attempt to change programs and activities that harm, exclude, or marginalize people. To the extent that doing so will not cause more harm, we will be public and open about our efforts to effect change, and will consider withdrawing from an engagement if those efforts fail.

Build inclusion

We will prioritize including marginalized and vulnerable populations in the systems and services we contribute to, regardless of cost. We believe that doing otherwise builds harmful, discriminatory systems, and we will not participate in any engagement that ‘prices out’ marginalized or vulnerable populations.

Be context-sensitive

We will build projects from a thorough understanding of the local context and systems, and avoid bringing preconceived solutions to new problems. We will push for changing the fundamentals of a project if it is a poor fit for the contextual reality, and we will structure partnerships that allow for this agility. We will exit any engagement that we feel is inappropriate for the context, or that violates our principles. We will evaluate projects on how they address the core challenges of the context, rather than through a purely technology-grounded lens.

Design for sustainability and ownership by local implementers

We will design projects with clear plans for their sustainable operation, replication, horizontal scaling, or exit without substantial further resources from outside their implementing organization and context.

Foster accountability and participation

We will build systems that foster mutual accountability between communities, donors, and clients, and we will foster that same mutual accountability in SIMLab’s relationships with partners and staff. To the greatest extent possible, we will build human-centered systems that encourage local participation in, ownership of, and control of problem identification and solutions. We will collect, use, manage and destroy data ethically, and prioritize protecting vulnerable populations when collecting, managing, and disposing of data.

Encourage ecosystems of collaboration and openness

Where appropriate, we encourage the use of existing tools and platforms that are open, interoperable, and well-maintained, so that communities are not beholden to an inflexible custom toolset and data is free to move between platforms. We advocate for this approach among donors and partners in the field.

Succeed, fail and learn in public

We prioritize learning, and developing best practices and advocacy from our work and the work of others. Our learning is public and openly licensed. We develop our learning to apply across sectors and specialisms. We will share resources in accessible and inclusive formats, using simple, clear language, and translate them where we can. We will share our successes and our failures, and apply learning to recommendations for institutional change.

Partners, Clients, and Funders